01
Growth Strategy
Decide where growth will come from, what deserves investment and how to sequence the work.
Growth Strategy detailsFull-funnel, data-first digital marketing
Turn digital investment into measurable growth.
NorthLoop brings strategy, execution and data under one roof — so every campaign, dashboard and website change works toward the same goal.
Who we are
Experienced operators. Accountable for growth.
NorthLoop is a global digital marketing company founded in 2026 by Harsh Gupta and Sagar Naik. We combine strategy, media execution and analytics in one team, so work moves together instead of in isolation. Our team has worked at leading agencies and brands across India and global markets, managing over US$100 million in marketing budgets.
US$100M+
Marketing budgets managed across our team's careers
This figure reflects our team's collective experience in previous roles. It is not revenue, annual spend or budget managed by this firm.
Brands and institutions we work with
Logo artwork to be supplied — wordmarks shown for now.
Clients
- Middlesex University Dubai
- Almasar Education
Markets served
- India
- GCC
- Africa
- Europe
- United Kingdom
- Asia
The loop we work in
What we learn in measurement feeds the next round of strategy.
- 01
Strategy
Where to invest and why
- 02
Acquisition
Reach the right demand
- 03
Conversion
Turn demand into customers
- 04
Measurement
Learn what to do next
Problems we help solve
The situations businesses usually call us about.
Spend is growing, contribution is unclear
Marketing investment keeps increasing, but nobody can say confidently what it returns.
Demand arrives, conversion falls short
Traffic and enquiries are healthy, yet too few visitors become customers.
Many channels, no clear plan
Several channels run in parallel without a shared view of priorities or sequence.
Reporting exists, decisions stall
Dashboards describe activity but do not tell the team what to change next.
What we do
Three services, used together or on their own.
02
Acquisition & Organic Growth
Plan and run paid media, and build organic visibility, so acquisition costs stay sustainable as volume grows.
Acquisition & Organic Growth details03
Analytics & Conversion
Make the numbers trustworthy, then use them to convert more of the demand you already have.
Analytics & Conversion detailsSelected experience
Global admissions growth and an IPO campaign.
Two engagements in higher education and GCC capital markets, described the same way: the business, the challenge, what we did and the result.
This firm
Middlesex University Dubai
- Challenge
- The university needed to crack the India market for its Daytime MBA, then scale the same approach across Africa, Europe, Asia and the UK — five very different cultural and economic contexts.
- What we did
- Built an ad and messaging strategy to prioritise the right channels and audiences per market, then executed media across Facebook, Google, YouTube, TikTok, Snap, Yandex, Microsoft Ads and Twitter Ads.
- Result
- 100+ India MBA seats filled in 2024 and 1,500+ admissions across five global markets in 2025, with a 10% media spend efficiency gain. Now managing the September 2026 intake, tracking toward 20%+ year-over-year admissions growth. Source: internal admissions data, 2024–2026.
- Services involved
- Digital Marketing StrategyMedia & Campaign ManagementDigital Analytics
This firm
Almasar Education — IPO campaign
- Challenge
- Ahead of its Tadāwul listing, the GCC's leading specialist education provider had to build credible demand among institutional investors while driving broad retail participation inside a tight IPO window.
- What we did
- Ran a dual-audience media strategy: LinkedIn to reach and build credibility with the institutional investor community, alongside programmatic display and video, Google Display, Meta Ads and YouTube for wide retail awareness.
- Result
- ~103x institutional demand oversubscription, with the final offer price set at SAR 19.50 — the upper end of the range. NorthLoop continues to manage media for the company beyond the IPO campaign.
- Services involved
- Digital Marketing StrategyMedia & Campaign ManagementCustomer Journey Optimization
How we work
Understand, prioritise, execute, improve.
01
Understand
We review the business, customers, channels, data and digital journey to see what is really happening.
02
Prioritise
We agree which problems and opportunities matter most, and in what order to tackle them.
03
Execute
We build the strategy, campaigns, tracking and journey improvements—working hands-on with your team.
04
Improve
We measure results, record what we learned and keep refining the parts that move the business.
The team
Meet the operators behind the work.
We are a small team of growth and marketing operators who plan the work and then do it—strategy, campaigns, measurement and journey improvements.
Let's find your next growth opportunity.
A short introductory call is usually enough to work out where the biggest opportunity sits and whether we are a good fit.