Our Work

Work described plainly, with the numbers behind it.

Every case follows the same structure so it is easy to compare: the business, the challenge, what we did, the services involved and the result.

This firm

Middlesex University Dubai

Challenge: The university needed to crack the India market for its Daytime MBA, then scale the same approach across Africa, Europe, Asia and the UK — five very different cultural and economic contexts.
What we did: Built an ad and messaging strategy to prioritise the right channels and audiences per market, then executed media across Facebook, Google, YouTube, TikTok, Snap, Yandex, Microsoft Ads and Twitter Ads.
Result: 100+ India MBA seats filled in 2024 and 1,500+ admissions across five global markets in 2025, with a 10% media spend efficiency gain. Now managing the September 2026 intake, tracking toward 20%+ year-over-year admissions growth. Source: internal admissions data, 2024–2026.
Services involved: Digital Marketing StrategyMedia & Campaign ManagementDigital Analytics

This firm

Almasar Education — IPO campaign

Challenge: Ahead of its Tadāwul listing, the GCC's leading specialist education provider had to build credible demand among institutional investors while driving broad retail participation inside a tight IPO window.
What we did: Ran a dual-audience media strategy: LinkedIn to reach and build credibility with the institutional investor community, alongside programmatic display and video, Google Display, Meta Ads and YouTube for wide retail awareness.
Result: ~103x institutional demand oversubscription, with the final offer price set at SAR 19.50 — the upper end of the range. NorthLoop continues to manage media for the company beyond the IPO campaign.
Services involved: Digital Marketing StrategyMedia & Campaign ManagementCustomer Journey Optimization

Figures shown come from client and internal campaign data. Further cases are being prepared; if you would like detail relevant to your own situation, we are happy to talk it through directly.

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