Harsh Gupta
Co-Founder
Harsh spent over a decade in the room where marketing budgets get decided. He started as a business and data analyst, untangling CRM data migrations and building business intelligence for global brands. He then moved into performance marketing, running paid media for some of India's best-known consumer brands and later for scaling digital businesses across the US, Singapore, and Malaysia. Somewhere along the way, he realized the best marketing and the best analysis run on the same instinct: start with the data, test relentlessly, and never mistake spend for growth.
He has led performance marketing programs at agency networks like Publicis and IPG, and in-house at HealthTap and ViewQwest, managing budgets of up to USD 5–10 million a year.
During the last decade, Harsh has worked with brands like Middlesex University Dubai, BookMyShow, Oberoi & Trident Hotels, SBI Cards, Ceat Tyres, Tata Croma, Kotak General Insurance, HealthTap (a US-based healthcare app) and ViewQwest (a Singapore-based ISP), among many others.
Harsh holds an MBA in Marketing from the Goa Institute of Management and a degree in Hospitality Management from the Ambedkar Institute of Hotel Management, Chandigarh.
Areas of expertise
- Digital marketing strategy
- Media & campaign management
- Growth planning
Previous experience
Publicis · IPG · HealthTap · ViewQwest